We approached the AMMRF (now Microscopy Australia) at Sydney University to do some microscopy on a product of ours. The product has a surface coating not visible by the naked eye.
The microscopy helped us in two ways. We could compare our product’s functional quality against competitors’ products and we use the microscopy results as confirmation of the manufacture quality, which could not be seen by eye. The high-quality microscopy images will also be used by our graphic designers for product information material and marketing prints. Their staff were great to deal with, informative and helpful.